In Canadian Hairdresser magazine, December 2006/January 2007, Wella posted an ad for the upcoming Trend Vision Award 2007 :
‘If you’re a progressive, competitive stylist under 30, you are invited to create your own exciting interpretation of one of the 4 Wella trends….’
How is it possible that Wella, a prominent manufacturer and "big" name in beauty industry, supports discrimination. Aren’t talented hairstylists the same as any other artists, like painters, musicians, actors for whom age doesn’t mater, but only what they can do; gift they have.